2022 Forum on Service Science Research (2022 FSSR), hosted by the Service Science Society of Taiwan, co-organized by College of Management National Quemoy University, College of Management National Changhua University of Education, and Kinmen Kaoliang Liquor Inc., was held on September 23th to 24th in National Quemoy University successfully. 

The theme of 2022 FSSR is Intelligent Services and Enterprise Transformation under Experience Economy. This forum aims at providing an exchange platform. Researchers publish and discuss about their research and case studies results. Also practitioners were invited to attend the forum. 2022 FSSR therefore facilitate the communication and exchange of academic experts and industry practitioners.

In addition, three keynote speeches were provided. The first keynote speech, Dementia caregiver intensive pressure combination, was given by Dr. Hsin-hung Wu, Dean of the College of Management National Changhua University of Education. The second keynote speech, Service experience trial for manufacturer, given by Chi-Chang Chen, the vice general manager of Kinmen Kaoliang Liquor Inc. the third keynote speech, Service model change of duty-free shops under the epidemic, given by Kou-Liang Pai, the general manager of Ever Rich Inc.

Dr. Wu mentioned that dementia is a progressive degenerative disease, not a single disease, but a combination of a group of symptoms. There is currently no drug can cure dementia. The period from dementia to death is as long as 7 to 12 years, and this period is usually cared for by informal caregivers such as family members. The caregiver may face a lot of stress, not only physical, psychological and interpersonal pressure. According to the analysis of long-term research data, the extreme stress may cause potential problems in their physical and mental conditions for the caregivers. All audience were urged to pay attention to the needs of informal caregivers in the health care industry, assist the health care industry to improve and innovate more services, and create supporting methods to solve the severe stress load to promote the sustainable development of the health care system.

From the second keynote speech. Mr. Chen provide a new business model.  It is well known that the advantage of Kinmen Kaoliang Liquor is that the quality of the wine will have different flavors over time, attracting connoisseurs to compete for investment. Kinmen Kaoliang Liquor Inc. find new business opportunities, such proposing that the Kinmen Kaoliang Liquor -Cellar Storage Bank. In the Bank, Kinmen Kaoliang Liquor provide a channel for collectors to store wine, and wait for future value; or provide new service business opportunities for guided tours.

From the third speech, Mr. Pai share the service model change in Ever Rich Inc., a leading duty-free shop. Under the influence of the global epidemic, the restrictions on Taiwan's national lockdown and the slow recovery of the tourism industry have made Ever Rich Inc. face an urgent challenge. The original duty-free channel brand advantage is no longer available. Therefore, Ever Rich Inc. went out of the airport and enter the community for off-site sales. The purpose is to enhance customer experience, provide more added value to enhance the overall product and service from the customer's consumption journey, and enhance the customer's adherence to Ever Rich Inc. high-quality service.

This is the first time to hold FSSR in Kinmen. Through academic and practical keynote speeches and in-depth corporate visits, all participants could have a deeper cultural feast and practical experience of Kinmen. All audience benefited from the knowledge and experience from leading practitioners and academics in related area.