New&Event
Forum Concludes with Cross-Disciplinary Focus
The 14th Forum on Service Research (2025 FSSR), co-hosted by National Pingtung University, National Pingtung University of Science and Technology, and the Taiwan Service Science Society, successfully concluded on August 29, 2025 at National Pingtung University. With the theme “Smart Services and Sustainable AI: Cross-Disciplinary Innovation and Future Prospects,” the forum focused on four major domains: Smart Technology and Applied Services, Digital and Sustainable Business Transformation, Service Design and Innovation Management, and Lifestyle Industries and Cross-Disciplinary Applications. The event brought together leading scholars, researchers, and professionals from academia and industry to exchange ideas, share research, and explore the future of service science.
Best Paper Awards Announced
The forum attracted a wide range of submissions and ultimately selected 67 high-quality papers for presentation, each demonstrating originality and practical value. Topics included data mining, generative AI, social media analytics, and applications of service science methodologies in green and sustainable services. Two Best Paper Awards were presented at the forum. One recognized “Micro-Affective Innovation: Emotional Crafting by Flight Attendants in In-Flight Service Practice” by Ms. Chieh Kuo and Prof. Ruey-Lin Hsiao of National Chengchi University. The other honored “How Proactive Personality and Adversity Quotient Reduce Workplace Presenteeism through Antifragility: A Moderated Model of Clan Culture” by Ms. Yi-Ting Li and Asst. Prof. Tzu-Chun Weng of National Kaohsiung University of Science and Technology, in collaboration with Ms. Te-Tzu Kan of National Taiwan University of Science and Technology. These award-winning works showcased both innovative thinking and the richness of research outcomes.
Keynote Speeches Deliver Fresh Insights
Two keynote speeches highlighted the forum’s focus on innovation and future directions. Prof. Chih-Ping Wei from the Department of Information Management, National Taiwan University, delivered a talk titled “Decoding Customer Voices: AI-driven Social Media Analytics for Business Intelligence.” He demonstrated how AI can be leveraged to interpret customer voices on social media and transform them into actionable business insights that drive innovation. Following this, Prof. SUTO Hidetsugu of Kindai University, Japan, presented “System Design Based on Benefits of Inconvenience,” emphasizing how deliberately designing “inconvenience” can uncover hidden value often overlooked by convenience, inspiring new approaches to product and service innovation.
Workshop Showcases Practical Applications
The forum also hosted a Text Analytics Workshop. It was led by Prof. San-Yi Huang and doctoral candidate Chia-Ming Chang. Centered on the Tarflow system developed by the National Science and Technology Council, the workshop trained participants to conduct in-depth text analysis using a No Code platform, without programming skills. Through hands-on practice, attendees directly experienced the potential of generative AI and text mining in addressing large-scale data analysis challenges.
Future Outlooks Shape Smart and Sustainable AI
The 2025 FSSR injected new momentum into Taiwan’s advancement in smart services and sustainable AI. Participants not only broadened their perspectives but also explored future directions from multiple dimensions. Looking ahead, through the continued application of service science methodologies and innovative models, Taiwan aims to accelerate industrial upgrading and enhance global competitiveness—paving the way toward a sustainable future.
